THE WORLD'S ONLY IMPOSTOR SYNDROME-INFORMED COACH™ FOR AUTOMOTIVE PROFESSIONALS

FOR HIGH-PERFORMERS WHO FEEL THE PRESSURE

You’ve mastered the metrics—now master the mindset. It’s time to move from single-player pressure to co-op clarity.

What Is Impostor Syndrome?

It’s not a bug in your personal code or a clinical diagnosis. In fact, the original researchers, Dr. Pauline Clance and Dr. Suzanne Imes, deliberately called it a "phenomenon" because it’s a shared psychological experience, not a permanent flaw. It’s an internal feedback loop where, despite clear evidence of your competence, you feel like a fraud who just got lucky.  

This pattern often runs on a predictable, repeating script called the Impostor Cycle :  

  1. The Challenge: A high-stakes project or task lands on your desk.

  2. The Glitch: Your system immediately flags it as a threat, triggering anxiety and self-doubt.

  3. The Response: You react with one of two protocols: extreme over-preparation (working twice as hard as anyone else) or strategic procrastination followed by a heroic, last-minute push.

  4. The Result: You succeed. The project is a win. There’s a brief moment of relief.

  5. The Faulty Logic: Your internal OS immediately discounts the success. If you over-prepared, you tell yourself, “I only pulled this off because I burned myself out.” If you procrastinated, you think, “I just got lucky this time.”

  6. The Loop: The success is never internalized. Your core belief that you’re a fraud is reinforced, and you’re primed to run the same stressful program all over again.

The only way to stop the cycle is to rewrite the code.

The System Behind The System

Impostor Syndrome-Informed Coach™ isn't just marketing—it’s a methodology. It means my approach is built on a specific, research-backed framework designed to dismantle impostor patterns at their source.  

My work is grounded in the pioneering research of Dr. Valerie Young, co-founder of the Impostor Syndrome Institute, the world’s foremost authority on the topic. Dr. Young’s work revealed that impostor feelings aren't random; they stem from a faulty internal "rulebook" about what competence is supposed to look like.  

She identified five core "Competence Types"—or archetypes—that define these unwritten rules :  

  • The Perfectionist: Believes work must be 100% flawless, 100% of the time. The focus is on how it’s done.  

  • The Superhuman: Measures worth by how many roles they can juggle flawlessly. Prone to burnout from the pressure to excel at everything.

  • The Natural Genius: Believes true competence means getting it right on the first try. If they have to struggle, they feel shame.  

  • The Soloist: Believes work must be accomplished alone. Asking for help is a sign of failure.  

  • The Expert: Measures competence by how much they know. They fear being exposed as unknowledgeable and are always seeking one more certification before they act.  

My training from the Impostor Syndrome Institute means I use this framework as a diagnostic tool. We identify your specific competence type to understand the root cause of your self-doubt.

My approach is the practical application of this insight. It’s the OS upgrade that takes these proven psychological principles and translates them into an actionable strategy, custom-built for the high-stakes environment of the automotive industry. We don’t just talk about the problem; we install a new operating system for thinking.

  • ✓ OWN YOUR EXPERTISE

  • ✓ LEVEL UP

  • ✓ BEAT THE BOSS LEVELS

The Quiet Lie You’ve Been Living

You’re the one driving results—whether you’re closing deals, leading teams, diagnosing engines, or running the numbers that keep the business alive.

But behind every win, there’s a quiet lie that follows you:

“What if they find out I’m not as good as they think?”

That’s not weakness—it’s a pattern. One that high-performers across the automotive world face every day. It’s called Impostor Syndrome, and it’s costing you clarity, confidence, and growth.

You’re not alone—but only you can decide to stop running on doubt.

  • You crush targets but secretly fear you just got lucky. You avoid the high-ticket opportunities that could actually change your game.

  • You hesitate to delegate, doubting your own leadership instincts—and end up burning out doing everyone else’s work.

  • You're the first to arrive and the last to leave, and you see downtime as a waste because you're addicted to the validation that comes from juggling more than anyone else.

  • You’re constantly chasing the next innovation—AI, SDV, digital retail—afraid that one missed trend could make your expertise irrelevant.

  • You drown in dashboards, afraid to push back on senior leadership because “not knowing” might expose you.

  • You’ve got the insight to shift a seven-figure budget, but you water it down to avoid being grilled in the boardroom.

💾 This Isn’t Just Coaching — It’s an OS Upgrade

Growth shouldn’t feel like guesswork. At COiN, you don’t get motivational fluff—you get a system.

A framework grounded in research, sharpened by real-world automotive experience, and designed to keep you leveling up — sustainably.

  • 🧠 Identify the code behind your behavior.

    Uncover the beliefs, biases, and pressures — both internal and external — that quietly drive how you show up.

    Awareness is your first system diagnostic.

  • 👁️ Decode the patterns in real time.

    Notice how your conditions influence what you focus on, how you communicate, and the choices you make under pressure.

    Recognition always precedes reprogramming.

  • 🎯 Rewrite your next move.

    Once you understand your patterns, you can set clear, deliberate intentions.

    Together, we replace reactive effort with confident, consistent execution.

  • 🧭 Flip your reality.

    Learn, apply, and adapt — building habits that sustain growth long after our dialogues end.

    This is where your upgrade becomes your new baseline.

What Makes COiN Different

✨Donation-Based✨

Focus on transformation, not transaction. The donation model makes growth accessible, proving this is about your progress, not your wallet.

🔒Strictly Private🔒

Trust is the foundation. You can experiment, fail, and rebuild without reputation risk — because what’s said here, stays here.

⚡️Ongoing Access⚡️

When the pressure hits, your 2-Player co-op is live — real-time coaching when it matters most.

You’ve got the skill and the drive. You just need a sparring partner who’s been there.

Portrait of a smiling man with glasses, a beard, and a bald head, wearing a gray plaid blazer and a dark patterned shirt, standing against a blue background.

PLAYER 2 HAS JOINED THE GAME

Press Start ▶

Call me, “Delee” - I’ve been in your seat.

Working for brands like Honda, Mazda, and Jaguar Land Rover, leading teams and hitting milestones while quietly battling impostor syndrome.

Leveling up wasn’t about pushing harder—it was about upgrading how I played.

That's why I built COiN (Consistently Inconsistent)—the world’s only coaching practice sitting at the intersection of:

✅ 10+ years within automotive OEM ecosystems
✅ Accredited Impostor Syndrome–Informed Coach™ (one of fewer than 300 globally)
✅ Cultural intelligence and code-switching expertise
✅ Certified Health & Life Coach + CAPM® credentials
✅ A donation-based model designed to make coaching accessible to all

THIS ISN’T A SOLO CAMPAIGN.

It’s co-op domination!

You bring the ambition and the challenge.
I bring the frameworks, industry experience, and perspective to help you translate effort into impact.

Together, we turn your internal friction into forward motion—without the burnout, without the mask, and without the self-doubt.

CAPM Professional Certification badge from PMI, indicating project management certification.
Official certification badge for a health coach from the Health Coach Institute, featuring a circular design with a teal border, a central logo, and the words 'Health Coach' in the center.
Official certification badge from the Health Coach Institute stating 'Life Coach'.
Emblem for the Impostor Syndrome Institute, with sections labeled 'The Impostor Syndrome-Informed Coach' and 'ISI Impostor Syndrome Institute'

What other Players have said…

  • Cassandra K.

    “I had a truly transformational experience working with Delee as my coach. I was initially nervous since I’d never worked with a coach before, but after our first dialogue, I realized that thinking I didn’t ‘need’ one was exactly why I did. Delee helped me clarify a goal and guided me through it step by step. His blend of tactical frameworks, strategic planning, and deep emotional work helped uncover unconscious barriers that had been holding me back. His approach is both structured and personal—I left every interaction with something valuable to reflect on and apply. After completing the program, I can confidently say coaching is for everyone—whether you feel stuck, complacent, or are simply seeking more clarity. I highly recommend this program and Delee to anyone ready to create meaningful change or finally achieve something they’ve been putting off.”

  • Salma N.

    "Delee creates such a safe and welcoming environment. His tone is warm and his backtracking feels very genuine. It really feels like he is listening deeply and holding space for me with care and intention."

  • Jason Z.

    "Delee is an excellent listener and mentor. He always provides emotional support whenever needed. During our dialogues, he offers patient guidance that encourages me to openly share my concerns about life. He then offers constructive suggestions based on my worries and guides me in taking action steps towards change. He also creates detailed plans and follows up with me regularly, leading me step by step towards achieving my goals."

FAQ

  • What makes COiN different from any other coaching program?

    COiN is the world’s only coaching practice built specifically for automotive professionals navigating impostor syndrome and code-switching.

    It combines:
    ✓ Automotive Industry Expertise
    ✓ Impostor Syndrome-Informed Coach™
    ✓ Cultural Intelligence & Code-Switching Insight
    ✓ Donation-Based Model
    ✓ Professional Credentials

    No other coach plays at this intersection. You get grounded, evidence-based coaching rooted in real automotive experience and cultural fluency—built to help you win from the inside out.

  • What professional insight does your approach offer?

    I don’t do therapy or surface-level advice. I offer strategic intelligence.

    With over a decade inside OEM corporate environments and specialized impostor syndrome training, I help you decode self-doubt, rebuild confidence, and navigate cultural dynamics that most coaches overlook.

    You’ll get frameworks drawn from Dr. Valerie Young’s research, refined through my own industry experience—so you can perform without the pressure of pretending.

  • How does the donation-based model actually work?

    Instead of a fixed fee, COiN runs on a pay-what-you-can system rooted in trust and accessibility.

    You contribute based on two factors: your financial reality and the value you’ve received. There are no hidden costs, upsells, or tiered packages—just transparent access to transformation that’s typically locked behind a five-figure invoice.

    The focus isn’t the invoice. It’s the impact.

  • Is this only for automotive professionals or people with impostor syndrome?

    Not at all.

    While COiN is designed for automotive leaders and professionals, the tools apply anywhere high-performers face doubt, burnout, or cultural friction.

    If you’ve ever felt like you had to earn your credibility twice as hard as others, this framework fits. Whether you’re in tech, operations, or data strategy—the “boss levels” may differ, but the inner game is the same.

  • How is the program tailored to high-performers and their unique goals?

    This isn’t cookie-cutter coaching. It’s an 8-week System Upgrade built around you.

    We identify your core challenges and co-create a strategy using a 2-player co-op approach—so every dialogue, reflection, and framework targets your exact friction points.

    The goal? Sustainable confidence and a mindset that performs under real pressure, not just when things are easy.

  • What results can I expect from the COiN Program?

    Clients walk away with measurable, lasting shifts:

    - Sharper clarity in high-stakes decisions

    - Stronger boundaries and communication with leadership

    - Renewed focus and momentum under pressure

    - A calm, earned confidence that doesn’t vanish with the next setback

    The transformation looks different for everyone—but the throughline is consistent: you stop reacting to doubt and start leading from conviction.

Securing your Spot

Step One: Join the Waitlist

Claim your priority access to the Winter 2026 Program. Only 25 spots are available—lock yours before enrollment opens and ensure you don’t miss the opportunity to level up your performance.

Step Two: Book your Discovery call

Once you’re on the waitlist, you’ll be among the first invited to schedule a 30-minute call with me. This is your chance to share your story, define your challenges, and see exactly how COiN can give you a strategic edge.

Step Three: Activate CO-OP Mode

You’re officially in the game. Together, we’ll schedule your coaching dialogues and begin your system upgrade—turning self-doubt into clarity, focus, and measurable growth. Player 2 is ready. Let’s level up.

THE WORLD'S ONLY IMPOSTOR SYNDROME-INFORMED COACH™ FOR AUTOMOTIVE PROFESSIONALS

FOR HIGH-PERFORMERS WHO FEEL THE PRESSURE

READY TO CLAIM YOUR NEXT ACHIEVEMENT?